Full behavioral analytics with heatmaps, session replays and returning visitor identification
Advanced Tracking
Advanced tracking mode provides in-depth analysis of visitor behavior, including heatmaps, session replays and identification of returning visitors.
How it works
The advanced pixel uses localStorage in the visitor's browser to create a unique identifier. This allows recognizing the same visitor across multiple visits and recording complete sessions.
Advantages
- Full history of each individual visitor
- Heatmaps of clicks and mouse movement
- Session recordings (session replay)
- Multi-page session tracking
- Custom parameters (identify logged-in users)
- Outbound click tracking
Limitations
- User consent required under GDPR/LGPD
- Does not work if localStorage is disabled
- Slightly larger script than the lightweight pixel
Features enabled by advanced tracking
- Heatmaps
- Session Replays
- Custom Goals (JavaScript events)
- Returning visitor metrics