Track conversions like form submissions, purchases and button clicks
Goals
Goals track specific actions that matter to your business — like a form submission or a button click — and calculate your conversion rate automatically.
Pageview Goal
Converts when a visitor accesses a specific page. Ideal for thank you pages, order confirmations, or any page that indicates a conversion.
Setup: Go to Goals → New Goal → select "Pageview" → enter the URL or partial URL.
Custom Goal (JavaScript event)
Converts when you fire a JavaScript event. Ideal for button clicks, form submissions or any trackable action.
When creating the goal, you receive a code snippet to add to your site:
window.sp && window.sp('goal', { key: 'YOUR_GOAL_KEY' });Example on a button:
<button onclick="window.sp && window.sp('goal', { key: 'YOUR_GOAL_KEY' })"> Buy Now </button>Viewing results
Go to Goals to see total conversions, conversion rate (conversions ÷ unique visitors) and conversions over time chart.