Understanding your traffic dashboard, key metrics and filters
Statistics
The statistics dashboard is where you track everything about your website traffic. Access it through the sidebar after selecting a website.
Key metrics
- Pageviews — total pages loaded in the period
- Unique Visitors — distinct people who visited the site
- Sessions — groups of visits without a 30-minute break
- Bounce Rate — visitors who left without interacting
- Average Duration — average time spent on the site
Breakdowns available
- Most visited pages
- Traffic sources (referrers)
- Country and city
- Device type, operating system, browser
- Browser language and screen resolution
- UTM campaigns (source/medium/campaign)
- Outbound link clicks
Filters and date ranges
Use the filters at the top to select a period (today, 7 days, 30 days, 3 months, 12 months or custom), compare with the previous period, or filter by specific page, country or device.
Public statistics
You can share your statistics dashboard publicly (with or without a password) by enabling Public Statistics in your website settings.
Email reports
Configure automatic weekly or monthly email reports in your website settings to receive a summary of key metrics.